Archives: Watch Brand Profiles


Discussing watches with Urwerk’s Felix Baumgartner and Martin Frei is a throwback to the 1960s. All that was missing when I met the pair at Marcus was a hookah filled with Michoacan and a soundtrack by Earth Opera. Their Swiss-German … Continue reading

Oris and the Williams F1 Team

At the risk of upsetting devotees of NASCAR, Indycar, rallying, drag-racing, and other forms of motorsport, the global consensus is that Formula 1 represents the cutting edge. No, make that the bleeding edge of racing technology. Electronics, materials, telemetry, fuels, … Continue reading

A.Lange & Söhne

As comebacks go, it’s the watch equivalent of Sinatra’s or Presley’s: A. Lange & Söhne represents the pinnacle of German watchmaking, and a half-century in the wilderness only whetted enthusiasts’ appetites for more. Like every other unfortunate manufacturer or business … Continue reading

The Ones That Got Away: MHR

One day, a book will be written about the brave brands that kept the faith during the years between the arrival of quartz and the revival of mechanical watches. If you weren’t a watch enthusiast 15 or 20 years ago, … Continue reading