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Archives: Watch Brand Profiles
Brand Awareness: Hamilton and Longines
During the 1970s, Swatch – the watch and the company – pretty much saved the entire Swiss watch industry in the face of competition from the Far East. It’s a canny operator: sophisticated, innovative, financially robust and extremely powerful. Among … Continue reading
Chopard
Some watch brands augment their ranges with jewellery. Some jewellery brands complement their ranges with watches. Precious few master each to a degree where they excel in both disciplines. One of the few houses to have earned matching levels … Continue reading
Longines 175th Anniversary
Do the Swiss “party”? Not in the way that, say, Americans exercise the concept, but they do know how to mark the years. Because Longines is finally getting the push it has long deserved – re-launched, in a manner … Continue reading
Modern Classics: The Glycine Airman
24-hour dials are one of those experiences that watch enthusiasts have to try at least once. They’re like manual gearboxes, varifocal glasses or Marmite: you’ll either love them or hate them … as I learned when I wore one during … Continue reading
De Bethune
New watch companies? They’ve been arriving faster than pre-fab boy bands, illegals at Dover and reality TV shows. And they’re just about as welcomed, the vast majority being little more than exercises in badge-engineering. The bigger the fanfare at the … Continue reading
The Rolex Mystique
Ever since wristwatch auctions became a source for vintage models, two brands have dominated the most elevated stratum. Patek Philippe has maintained its position thanks to rarity, prestige and horological excellence. Rolex? It rivals its Genevoise neighbour for auction … Continue reading
TAG-Heuer MikrotourbillonS
Whether you consider tourbillons to be the ultimate in haute horlogerie, or – like me – you think they belong in pocket watches, Breguet’s anti-gravity device remains the yardstick by which watch houses are judged. It should therefore be no … Continue reading
Audemars Piguet Ladies Watches
A quiet revolution has been taking place in the watch world, despite the subject being that which often dazzles. It has taken some time, but women have changed their attitude toward the technical aspects of fine watches, and it has … Continue reading
Watch Profiles 1
PARMIGIANI FLEURIER COLLECTION BUGATTI Bugatti, THE purveyor of supercars prior to WWII, has been revived for the 21st Century by Volkswagen. Intent on not repeating the mistakes of the ill-fated relaunch a decade ago, the company wants to ensure … Continue reading